NicNak is a music company owned and operated
by Nicole Thomas and Paula Yeoman.
NicNak is based in Tāmaki Makaurau (Auckland), Aotearoa (New Zealand)
and specialises in music publicity and artist management.
In 2022, we launched Lil Sister - a subsidiary PR agency for emerging acts.
Lil Sister is taking a short break but stay tuned for her return!
Meet the team:
Nicole has more than 20 years’ experience in the entertainment and media industries in Australia and NZ, including eight years in publicity and promotions at Warner Music NZ.
Paula has 20+ years’ experience in news and music journalism in New Zealand and the UK.
Bridie works in NicNak’s PR team. She has more than six years’ experience in the media industry as a journalist.
Rachel works in NicNak’s PR team. She has a Bachelor of Music and a post-grad Diploma in Communications and has worked in the NZ music industry for eight years. AKA the artist Bridges.
Kate heads up PR campaigns for Lil Sister. She has 20+ years experience in broadcast media + communications/PR and is passionate about supporting emerging/indie artists on their release journey.
Rosetta is currently studying a conjoint Bachelor of Music and Bachelor of Arts at the University of Auckland. She’s the lead vocalist and lyricist in neo-soul outfit Psycho Gab, and has a background in student radio through 95bFM, on the news team, as a radio DJ, and doing gig reviews + photography.
NicNak pr: recent releases.